Buying a New Car: But the ad from the dealer said…
Shopping for a new car can be fun and exciting. It also can be stressful, wading through ads and promotions offered by dealers. But a sure fire way to deflate a deal faster than hitting a spike strip on the open highway is to show up at a dealership expecting to pay the advertised price only to be told that’s not the actual price or you’re not eligible for the discounted price.
In its continuing crackdown on deceptive car ads, the FTC recently settled cases against two car dealers from Maryland and Ohio. The dealers falsely advertised the cost or available discounts for their vehicles by: advertising discounts and prices that were not generally available to consumers, or misrepresenting that vehicles were available at a specific dealer discount when, in fact, the discounts were only available for particular versions of the vehicles, often one of the more expensive versions.
The fact is, and the law states, if a dealer advertises discounts or prices, the ads must clearly explain how a buyer may qualify for them.