FTC to host workshop on big data and underserved communities

With today’s technology, organizations and companies can collect and analyze massive amounts of consumer data at lightning speed. What people search for online, buy in stores, and do and say on social media is information that helps companies market more efficiently. This era of "big data" may hold lots of promise — but also some pitfalls.

Next month, the FTC will explore the use of big data for marketing and other purposes.

Big Data Logo
“Big Data: A Tool for Inclusion or Exclusion” will take place in Washington on September 15, 2014 at Constitution Center, 400 7th Street, SW. This public workshop will examine the potentially positive and negative effects of big data analytics on people with low incomes, older consumers, people with low literacy or speaking English as a second language, and other underserved communities.

The FTC will bring together academic, business, industry and consumer advocacy experts to discuss how consumers are categorized by big data, how organizations benefit from the use of this data, applicable laws, and much more.

Find out more about the workshop — including how to attend. And check out this video on how companies capture and use your everyday activities to market to you.

Blog Topics: 
Privacy & Identity

Comments

Can we just create a Law that states, "If you use search engines for shopping, paying Bill's, or filling out Solicitations, you May be Tracked! All others may not receive Phone calls, Junk Mail (including Email), nor Recorded Message Robo Calls (including Answering Machine messages), BY LAW! !? THIS would sa

I think it is all a big, good idea but people you are trying to gear this toward (not exactly sure) are ones who can not travel to Washington D.C.. Thanks A lot for thinking though!

I would welcome legal and regulatory clarity on online publishing of phone numbers and address by non telcoes with a related fee to suppress the name, phone and address assigned by a telecommunications provider with no conflicting number portability issues AND no means to request removal except with an additional fee. This includes legal phone numbers on the "do not call list", incorrect phone numbers, etc. Telecommunications carriers need to "own" their active directory white pages numbers. Otherwise identity theft, financial identity, social security, medical ID, 911, voter ID, etc using phone numbers are in jeopardy. This needs legal teeth to protect "phone" identity on Google.

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