A juice with prickly claims
A wellness drink derived from the “prickly pear” cactus fruit that does wonders for your skin, relieves inflammation, improves breathing, and reduces swelling of your joints and muscles? If only there were scientific studies to back up those claims for this tasty concoction, called Nopalea.
In nationally-aired infomercials, as well as radio, print and web ads, a dietary supplement company called TriVita, Inc., marketed Nopalea, claiming that it is a natural and nutritious juice that has been scientifically proven to reduce a list of maladies, including pain relief. The FTC alleged that TriVita didn’t have the science to back up the claims they were making about the juice’s health benefits, and now has announced a settlement with the company.
Nopalea wasn’t cheap, either. Consumers were expected to pay up to $39.99 per 32 ounce bottle of the juice, plus shipping and handling.
Before you buy, eat or drink any dietary supplement, check it out with your health care professional. Be sure that any health supplements or wellness drinks you ingest don’t cause serious interactions with any medicines you may be taking. And to learn how to decode ads for health and fitness products that make promises about their benefits, check out the information in our Health & Fitness section.