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Associate Director, Division of Marketing Practices, FTC
Do you trust people more if they’re like you, or a part of your community? Scammers bet that you do. Every day, they take advantage of that unconscious trust.
It’s called “affinity fraud” — when someone in a group uses their membership in that group to scam another member. Think religious, ethnic, or professional groups. Might you be willing to hear more about a deal if a member of your church asks you to? Or take advice from someone who speaks your same language? Through the FTC’s Legal Services Collaboration, we’ve heard of cases just like that.