Wow! Your baby can read? Really?

All parents think their babies rock. But when a company says its product will help a kid master reading Harry Potter during the potty-training years, it needs solid science to support those claims.

The FTC says Dr. Robert Titzer and his company, Infant Learning, Inc., deceived consumers with ads for Your Baby Can Read, a set of DVDs, books and word cards that cost around $200. These ads and other promotional materials promoted the program’s ability to teach babies as young as nine months to read — with their skills advancing to books like Charlotte’s Web by ages three or four.

Your Baby Can Read ads claimed that the program gave kids who used it more of a head start in school than those who did not. The ads included infants and toddlers appearing to “read” and testimonials from proud parents praising Your Baby Can Read’s effectiveness. Using charts, statistics and fancy-sounding terms in the ads, Dr. Titzer, a purported expert in infant research, emphasized that scientific proof backed the program’s results. It added up to a very impressive and convincing pitch — as indicated by the millions of dollars in sales for Your Baby Can Read.

According to the FTC, however, the proof didn’t live up to the promises. 

When considering any product, take a claim of "scientific breakthrough" with a grain of salt. If it’s a true “scientific breakthrough,” isn’t it more likely that you’d be hearing about it first on the news — and not in an ad?  If a company’s ad prompted you to pay for an empty promise, report it to the FTC.

Blog Topics: 
Health & Fitness

Comments

Nice ,,, hmm m

wow it really works

Well to tell you the truth ,I was one that really went out and bought those products for my grandchildren and friends and gave it to them as gifts. I don't know if I even should say anything at this time, I'm overwhelmed.

You can file a consumer complaint with the Federal Trade Commission (FTC) at www.ftc.gov/complaint and report your experience.

I believed I'm a deceived consumer, because I went out and bought this product, for my grand children and friends. I'm overwhelmed to hear this now.
Thank you spo much.

if it is to good to be true, than it is a scam, to depart you from your money???

"According to the FTC, however, the proof didn’t live up to the promises."

So then...what? Is the FTC or the Justice Dept. prosecuting Dr. Titzer or Infant Learning, Inc.?

I purchased also for my grandkids and all I can say is that the one daughter who used these every day and followed the curriculum are now 6 yrs and 4 yrs old, and the 6 yr old is reading harry potter books already! I think it just depends on how committed the parents are:)

My 14 month old is always excited for these books. Reading with dad is his favorite part of his day. He likes these far better than any toy we've gotten him. Write one of the 10+ action words or sets of words he's learned on a piece of paper and he will do it as soon as he sees it. I'm happy, he's happy, and we are communicating.

I am a very proud grandmother who introduced this program 5 years ago to my granddaughter who was 3 months old. Buy 6 months she was working flash cards by 1 year she was reading everything she could pronounce now shes reading second grade level at 5 yrs old and thats only because they only tested her to second grade level. I swear by this program i paid 50 dollars for and i wish i could have known dr. Titzer was in trouble.my family and i are truly greatful to him...my granddaughter has a bright future. Who knew before him that you could teach babies so early. Better than any school system

Leave a Comment

Comment Policy

Read Our Privacy Act Statement

It is your choice whether to submit a comment. If you do, you must create a user name, or we will not post your comment. The Federal Trade Commission Act authorizes this information collection for purposes of managing online comments. Comments and user names are part of the Federal Trade Commission’s (FTC) public records system, and user names also are part of the FTC’s computer user records system. We may routinely use these records as described in the FTC’s Privacy Act system notices. For more information on how the FTC handles information that we collect, please read our privacy policy.