Your young child is playing an educational app with cute cartoon characters. It’s teaching her letters, shapes, and numbers. But did you know that while your child is learning her ABCs, someone else could be learning where your child is?
Listing your business in a directory can be an effective way to advertise the products or services you offer potential customers. But be sure you know what you’re getting for your money... and that you even asked for the listing in the first place.
Thinking about giving a fancy new gadget as a holiday gift? Or maybe there’s something on your wish list that Santa forgot to bring? If so, you might be tempted by an ad for high-tech at a low price. But if a merchant other than Amazon.com asks you to pay using an Amazon gift card, it’s probably a scam. In fact, Amazon’s gift card terms don’t allow you to use Amazon gift cards to make payments anywhere besides amazon.com and a few specific sites.
If you are a yoga teacher, massage therapist, or other wellness practitioner, you’ve probably worked hard to get the word out about your services. And it’s a good feeling when new customers reach out to you. Unfortunately, though, scammers pretending to be new customers are looking to disrupt your Zen — and take your money.
It’s holiday season; time to visit family and friends, buy gifts and celebrate. It’s easy to get caught up in the excitement of sales and shopping, but if money is tight right now, you may wonder if you can afford all that holiday cheer. Before you start ringing up holiday expenses, make a budget and get a fix on your income, expenses and what you have to spend.
Some businesses seem to have short memories. Case in point: In 2012, Billion Auto, a chain of family-owned auto dealerships, agreed to an FTC settlement order that required them not to run deceptive ads for the financing and leasing of their vehicles. Yet here we are again, reminding Billion Auto — this time with a financial penalty of $360,000 — of their responsibilities under the law.
Close to half a million people who bought Sensa, a sprinkle-on weight loss product, will share more than $26 million in refunds, thanks to the FTC. The money comes from the FTC’s settlement with Sensa’s marketers, who said their powder would help people lose weight. According to the FTC, the company didn’t have the scientific evidence they needed to back up the claims.
As the old song goes, “Silver and gold, silver and gold, everyone wishes for silver and gold.” That rings especially true now that we’re smack in the middle of the gift-giving season. If you’re looking for that special little something, jewelry might do the trick. But do you know whether you’re buying a trinket or a treasure? If you’re on the hunt for holiday glitz, keep in mind these pearls of wisdom.