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This video describes how consumers can evaluate online reviews and recommendations when shopping.
Read the fine print — or free trials can wind up costing you.
Before you buy anything based on a review, search online for credible opinions based on trusted sources. Be sure to compare reviews from a variety of websites to get the whole story.
SFX: Music underneath throughout
Female VO: These days, many of us go online to find customer reviews. And whether it’s –
Male VO: “Thumbs up!”
Female VO: – or –
Male VO: “One Thousand Likes!”
Femae VO: – or even –
Male VO: “Must buy!!!”
Female VO: – a positive opinion could impact your decision to buy it or try it.
But while blogs, websites and social networks are great resources, you may not be getting the whole story.
For example: your facebook friend, who gushes about a new dog food –
Male VO: “Lucky loves it!!”
Female VO: – may be getting free dog food in exchange for her glowing review.
Or the hotel with the rating of –
Male VO: “Five stars!!”
Female VO: – might have paid a blogger to write a stellar review.
So before you buy anything based on a review…
Do an Internet search
Look for credible opinions from trusted sources.
And compare reviews from a variety of websites.
Remember, when it comes to online reviews, exercise doubt and check it out – at FTC.gov.
A tip from the Federal Trade Commission, the nation’s consumer protection agency.
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