Tag: advertising

Some businesses seem to have short memories. Case in point: In 2012, Billion Auto, a chain of family-owned auto dealerships, agreed to an FTC settlement order that required them not to run deceptive ads for the financing and leasing of their...

Do you trust me because I speak Spanish? That sounds like a strange question, but in some communities – and in some situations – it could be enough for someone to trust a stranger.

At the Fraud Affects Every Community workshop recently held...

If a company promises a new and innovative handheld gaming console, you’d expect the features to work as described in their ads, right? According to Sony’s settlement with the FTC, announced today, that wasn’t the case with ads for the...

You want the best for your baby. So when you see an ad for formula that claims to help reduce the risk of your child developing allergies, you might be willing to give it a try. Well, hang on to your wallet.

In its ads for Gerber Good Start...

If you’re a parent, you want to see your child succeed in school. So it may seem like a wise investment when a company claims that its products will improve your kids’ grades, test scores, IQ, reading speed and comprehension and even offers a...

Imagine wearing an undergarment for eight hours a day for a month to slim inches off your hips and thighs and reduce the unsightly orange peel appearance of cellulite. Yeah, right. In your dreams. Yet, according to the FTC, that’s just what Norm...

Would you be willing to exercise 3 minutes a day to get fit? It’s a compelling proposition. Unfortunately, in the case of the ab GLIDER, lost pounds, body inches, or clothing sizes weren’t just an easy glide away.

Today the FTC announced...

If you’ve ever shopped for a mortgage, you know it takes time to sort through competing ads. If an online ad claimed you could “save up to $2,000 a year,” lower your mortgage payment with “no credit check,” or refinance your mortgage for free...

Many companies have tag lines designed to catch your attention; many are true and backed up by good, solid evidence. Others… not so much. They may be downright deceptive.

Have you heard this one? “Get High School Skinny!” That’s what...

All parents think their babies rock. But when a company says its product will help a kid master reading Harry Potter during the potty-training years, it needs solid science to support those claims.

The FTC says Dr. Robert Titzer and his...

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