Tag: advertising

Would you be willing to exercise 3 minutes a day to get fit? It’s a compelling proposition. Unfortunately, in the case of the ab GLIDER, lost pounds, body inches, or clothing sizes weren’t just an easy glide away.

Today the FTC announced...

If you’ve ever shopped for a mortgage, you know it takes time to sort through competing ads. If an online ad claimed you could “save up to $2,000 a year,” lower your mortgage payment with “no credit check,” or refinance your mortgage for free...

Many companies have tag lines designed to catch your attention; many are true and backed up by good, solid evidence. Others… not so much. They may be downright deceptive.

Have you heard this one? “Get High School Skinny!” That’s what...

All parents think their babies rock. But when a company says its product will help a kid master reading Harry Potter during the potty-training years, it needs solid science to support those claims.

The FTC says Dr. Robert Titzer and his...

Concussions and their long-term effects on the brain are a hot topic — for good reason. If you play sports, a claim that a product could protect you from a concussion would be mighty compelling. And you’d expect it would be a claim you could...

With today’s technology, organizations and companies can collect and analyze massive amounts of consumer data at lightning speed. What people search for online, buy in stores, and do and say on social media is information that helps companies...

A good shopping buddy has a sharp eye, knows the lay of the land, and can find the best deals on the products you want. A great shopping buddy might even share coupons with you.

Millions of people have found new shopping buddies − their...

If you’re looking to score tickets for a sporting event, concert, play, or other entertainment event, you might start with the venue that’s hosting the event, right? Well, that’s what some consumers thought they were doing. But looks can be...

Check out ads for some skincare products and you might have to flip back to the cover to see if you’re reading a beauty magazine or a science text. A company may use technical terms and say its claims are “clinically proven,” but the Federal...

People often rely on advertising to provide information about products. So regardless of the pitch, it’s critical that the information be accurate.

American Plastic Lumber (APL) advertised its plastic lumber products — including picnic...

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