Tag: advertising

If a company promises a new and innovative handheld gaming console, you’d expect the features to work as described in their ads, right? According to Sony’s settlement with the FTC, announced today, that wasn’t the case with ads for the...

You want the best for your baby. So when you see an ad for formula that claims to help reduce the risk of your child developing allergies, you might be willing to give it a try. Well, hang on to your wallet.

In its ads for Gerber Good Start...

If you’re a parent, you want to see your child succeed in school. So it may seem like a wise investment when a company claims that its products will improve your kids’ grades, test scores, IQ, reading speed and comprehension and even offers a...

Imagine wearing an undergarment for eight hours a day for a month to slim inches off your hips and thighs and reduce the unsightly orange peel appearance of cellulite. Yeah, right. In your dreams. Yet, according to the FTC, that’s just what Norm...

Would you be willing to exercise 3 minutes a day to get fit? It’s a compelling proposition. Unfortunately, in the case of the ab GLIDER, lost pounds, body inches, or clothing sizes weren’t just an easy glide away.

Today the FTC announced...

If you’ve ever shopped for a mortgage, you know it takes time to sort through competing ads. If an online ad claimed you could “save up to $2,000 a year,” lower your mortgage payment with “no credit check,” or refinance your mortgage for free...

Many companies have tag lines designed to catch your attention; many are true and backed up by good, solid evidence. Others… not so much. They may be downright deceptive.

Have you heard this one? “Get High School Skinny!” That’s what...

All parents think their babies rock. But when a company says its product will help a kid master reading Harry Potter during the potty-training years, it needs solid science to support those claims.

The FTC says Dr. Robert Titzer and his...

Concussions and their long-term effects on the brain are a hot topic — for good reason. If you play sports, a claim that a product could protect you from a concussion would be mighty compelling. And you’d expect it would be a claim you could...

With today’s technology, organizations and companies can collect and analyze massive amounts of consumer data at lightning speed. What people search for online, buy in stores, and do and say on social media is information that helps companies...

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