Tag: advertising

Concussions and their long-term effects on the brain are a hot topic — for good reason. If you play sports, a claim that a product could protect you from a concussion would be mighty compelling. And you’d expect it would be a claim you could...

With today’s technology, organizations and companies can collect and analyze massive amounts of consumer data at lightning speed. What people search for online, buy in stores, and do and say on social media is information that helps companies...

A good shopping buddy has a sharp eye, knows the lay of the land, and can find the best deals on the products you want. A great shopping buddy might even share coupons with you.

Millions of people have found new shopping buddies − their...

If you’re looking to score tickets for a sporting event, concert, play, or other entertainment event, you might start with the venue that’s hosting the event, right? Well, that’s what some consumers thought they were doing. But looks can be...

Check out ads for some skincare products and you might have to flip back to the cover to see if you’re reading a beauty magazine or a science text. A company may use technical terms and say its claims are “clinically proven,” but the Federal...

People often rely on advertising to provide information about products. So regardless of the pitch, it’s critical that the information be accurate.

American Plastic Lumber (APL) advertised its plastic lumber products — including picnic...

Thinking about squeezing into that itsy bitsy teeny weeny yellow polka dot bikini — or baring your bod in that form-fitting suit? It’s beach season, and those quick weight loss products might seem appealing. You’ve probably seen the ads for pills...

If you’re looking for a mortgage, ads for “$0 money down” may be tempting. But if they hide fees or don’t disclose the true terms of the deal, they’re misleading, and they violate the law. In fact, the FTC recently settled charges with a...

Name a common health concern, and there’s probably a dietary supplement that promises a solution. But when advertised promises aren’t backed up with adequate proof, the Federal Trade Commission sees a problem. The makers of the BrainStrong Adult...

Earth Day is April 22 – and thoughts may well turn to spring cleaning. Maybe you’re ready to brighten your home with a fresh coat of paint. Maybe your garden can use a little pruning. If you want supplies or paint that are better for the...

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