Tag: advertising

When you’re caring for a baby, diapers and wipes rank high on the list of essential products. And when a company advertises those products as biodegradable, compostable, or “eco-friendly,” it’s essential that those claims are accurate and...

“Only $99/Month” — If “only” were the truth. One thing’s for sure: There’s no shortage of advertising if you’re in the market for a new set of wheels.

Shopping for a new car can be fun and exciting; wading through car ads and promotions can...

Whether you’re buying or leasing, shopping for a car can be fun and exciting. But wading through ads and promotions offered by car dealers also can be stressful. Some advertise unusually low prices, low or no up-front payments, low- or no-...

These days, it’s not always clear where news or entertainment ends and advertisements begin. That’s why the Federal Trade Commission is gearing up for its “Blurred Lines: Advertising or Content?” workshop on Wednesday, December 4, 2013. Panelists...

Going to a vocational school, also known as a trade, career or correspondence school, can be an effective way to train for a skilled job as an automotive technician, medical assistant, electronics technician, or any of a number of other positions...

North of the border, it’s Media Literacy Week. This year’s theme is “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” – which, of course, is a theme that makes sense in the US, too.

In fact, every time a kid plays Admongo,...

The most reliable way to lose weight and keep it off? Consume fewer calories and get more exercise.

For most people, losing about one pound a week is a reasonable goal. That can be achieved by eating about 500 fewer calories a day, choosing...

Maybe you’re picking up paper plates for a party, or ready to bag some leaves in your yard. If a package says a product is biodegradable, compostable or recyclable you might opt to make the “greener” choice, right? That’s why it’s important those...

Do you sometimes find it hard to tell ads from surrounding content when you’re online or using a mobile app? Have you ever wondered whether the article you selected is actually an ad? If your answer is yes, you may be interested in an upcoming...

Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience. When it comes to what goes into an ad, advertisers have a long list of techniques to choose...

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