Tag: advertising

Maybe you’re picking up paper plates for a party, or ready to bag some leaves in your yard. If a package says a product is biodegradable, compostable or recyclable you might opt to make the “greener” choice, right? That’s why it’s important those...

Do you sometimes find it hard to tell ads from surrounding content when you’re online or using a mobile app? Have you ever wondered whether the article you selected is actually an ad? If your answer is yes, you may be interested in an upcoming...

Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience. When it comes to what goes into an ad, advertisers have a long list of techniques to choose...

Try it out

Here's an ad that's taken apart, and one to take apart, or deconstruct, on your own.

Who's responsible for the ad? Look for the logo, which is the symbol representing the brand. When you find it, ask yourself what you know...

You want to buy products that are good for the environment. But is grabbing the tree-covered package the way to do it? Take this quiz to test your “green” smarts:

A product says it’s biodegradable. That should mean:it will completely break...

By playing games at the virtual mall, kids can learn to be smarter consumers. They learn how to protect their privacy, how to spot and avoid frauds and scams, how advertising affects them, and how they benefit when businesses compete.

You...

Admongo.gov is a fun online game that helps kids learn to ask three key questions when they see advertising:

Who is responsible for the ad?What is the ad actually saying?What does the ad want me to do?

Find free resources and lesson plans...

Springtime: For us here at FTC headquarters, it means warm weather, cherry blossoms on the National Mall, and the publication of the agency’s Annual Highlights. Take a look at our highlights for the past year, presented in an interactive format,...

Sherwin-Williams and PPG Architectural Finishes have settled FTC charges that they misled people into thinking the paints they sold didn’t contain VOCs — compounds that can hurt the environment and your health. The companies will stop claiming...

Let me guess… one of your resolutions is to lose weight this year. And, sure, there are products that claim they can help you shed the weight. But an FTC case reveals some weight-loss claims are hard to swallow.

Got a minute? Get the skinny...

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