Tag: advertising

Going to a vocational school, also known as a trade, career or correspondence school, can be an effective way to train for a skilled job as an automotive technician, medical assistant, electronics technician, or any of a number of other positions...

North of the border, it’s Media Literacy Week. This year’s theme is “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” – which, of course, is a theme that makes sense in the US, too.

In fact, every time a kid plays Admongo,...

The most reliable way to lose weight and keep it off? Consume fewer calories and get more exercise.

For most people, losing about one pound a week is a reasonable goal. That can be achieved by eating about 500 fewer calories a day, choosing...

Maybe you’re picking up paper plates for a party, or ready to bag some leaves in your yard. If a package says a product is biodegradable, compostable or recyclable you might opt to make the “greener” choice, right? That’s why it’s important those...

Do you sometimes find it hard to tell ads from surrounding content when you’re online or using a mobile app? Have you ever wondered whether the article you selected is actually an ad? If your answer is yes, you may be interested in an upcoming...

Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience. When it comes to what goes into an ad, advertisers have a long list of techniques to choose...

Try it out

Here's an ad that's taken apart, and one to take apart, or deconstruct, on your own.

Who's responsible for the ad? Look for the logo, which is the symbol representing the brand. When you find it, ask yourself what you know...

You want to buy products that are good for the environment. But is grabbing the tree-covered package the way to do it? Take this quiz to test your “green” smarts:

A product says it’s biodegradable. That should mean:it will completely break...

By playing games at the virtual mall, kids can learn to be smarter consumers. They learn how to protect their privacy, how to spot and avoid frauds and scams, how advertising affects them, and how they benefit when businesses compete.

You...

Admongo.gov is a fun online game that helps kids learn to ask three key questions when they see advertising:

Who is responsible for the ad?What is the ad actually saying?What does the ad want me to do?

Find free resources and lesson plans...

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