You are here

Buying a New Car: But the ad from the dealer said…

Share this page

Shopping for a new car can be fun and exciting. It also can be stressful, wading through ads and promotions offered by dealers. But a sure fire way to deflate a deal faster than hitting a spike strip on the open highway is to show up at a dealership expecting to pay the advertised price only to be told that’s not the actual price or you’re not eligible for the discounted price.

In its continuing crackdown on deceptive car ads, the FTC recently settled cases against two car dealers from Maryland and Ohio. The dealers falsely advertised the cost or available discounts for their vehicles by: advertising discounts and prices that were not generally available to consumers, or misrepresenting that vehicles were available at a specific dealer discount when, in fact, the discounts were only available for particular versions of the vehicles, often one of the more expensive versions.

The fact is, and the law states, if a dealer advertises discounts or prices, the ads must clearly explain how a buyer may qualify for them.

If you’re in the market for a new ride, get ahead of the curve. Check out Car Ads and Buying a New Car.

Happy Motoring!

Blog Topics: 
Money & Credit


This practice is shameful. The punishment for these people would be much worse if I was calling the shots!

I got screwed out the first car, it was a lemon, dealer said would replace with another new car. Not so they used the first new car for a trade=in, The bank loaned over the amount the second car was worth, the dealer took the first car, 3038 miles, the bank repoed the second new car and sold it, and now calling me everyday to pay $11,000.00. And this is what I fought for back in 68 and 69!!!! Someone stop this crazy world, I need off now. And no none of the gov. people I have contacted are willing to help. You either have to be rich, or be a group, Hell, I;m just a broke old 100% DAV No help for me. Go figure!!

Well I guess my first comment was not good. So I will just say do not count your chicks before they hatch if you are dealing with the FTC, for when I put in my complaint, no more than 3 seconds and the computer said could not help. GO FIGURE!!

Southwest Kia of Rockwall, Texas is engaging in fraudulent internet advertising. The advertise very competitive prices called "internet specials" but when you sit down to sign the contract, they add in over $800 to the price and explain it away as a "dealer prep fee." They absolutely refuse to take the fee off, and they claim that their web site discloses this additional fee and that "prices may change at any time without notice." False, misleading and they get away with it. Their pricing is good even WITH that undisclosed fee, so it's hard to walk away from a good deal once you drive an hour out to Rockwall from North Dallas to pick up a car you thought you already negotiated the price for. It's annoying and gives car dealers a bad name.

Yea I know the group -- RON CARTER Hyundai in Houston does the same only much worse!! Said the specific car I negotiated was there and ready for me the night before going down there!! Got there and NO CAR and the sales person that told me it was there was gone too!! They didn't even have a car anywhere close to the one I wanted!! They are the lowest of the low because we traveled hundreds of miles for this car and were scammed! NOT the first time they have done this too ( dealer reviews) When I asked WHY I was lied to they got defensive and had no deal!! Stay away from this sorry place!!

Caution on there reviews they pay customers to right a good review former employee

December 17 2012 I went to Toyota and bought a Camry they force me to sigh the papers but I didn't think like that at that time next day I went to returned the car because it have brown spot all over I did not see it because it was so dark and they don't want me to look at it and they took me inside and force me to sign because they said that I sign the first paper and that was a lie but I did it think about it because it was so late am not a litter girl any more and I was so tired that I wanted to go home and rest this car is no good I haven't kill my self or kill anybody because God is beautiful this car is a mess when am driving smells like vomit excuse my language they send me 5 recalls 2 of each my eyes get infected most of the time my hands got a rash so dip that I went to see a dermatologist and she prescribe me a cream and took me like a year to feel better I was so invarest that I didn't want to go outside right now I have a bad depression that sometimes I feel like jump over the bridge with the car because no body want to help me but im not gone to somebody help me because I need a car to go see my doctors because I have a lot of problems with my health that why I wanted a car so I could move around better if any body want to help me I be more than graceful what I need is the government and the politician to move in and stop this Dealer Ship taking advantage of elderly and young people to a good will be good cause I be behind this guys for two years they be laughing in my face and the last time I went was Saturday 5-23-15 I they was talking bad about me and try to invares me in from of some people that was there they want more money for another car and I said no because they suppose to reimburse the other money to the new car and then I pay the difference the Corolla cost less they a bunch of thief please can somebody help me with this problem. Also they send somebody to kill me with his car but I know is and I jump back to the side walk and I told him about it and he act like the guy don't help there no more he is lien and another couple of things happens after that I didn't make a report because I have my family you know my children's around here and God Bless them because they are so good and they work since they was 14 years old.Thank You I really appreciated

If you believe you should get service, but the dealer won't do it, you can contact your state Attorney General. If your car has a warranty from the manufacturer, you can contact the  manufacturer for help, or call a consumer protection agency in your state.  You can file a complaint about the business with the FTC at, or with the Consumer Financial Protection Bureau.

I went to and found a truck at a dealer close to my home. Midstate Chevrolet Buick. I did the sign click drive, applied for the loan Got approved for the loan. The price for the truck was a little over 47,000 as it was advertised(By the vin#). All that was left is signing the paperwork. I had a picture screen shot on my phone of the dealer photos, vin#, and price that I was supposed to pay. So I went to the dealer dealership to pick up the truck. I get there and the dealer tells me that they don't have the truck that I wanted on the lot. but they have one just like it for $500 more. I told him that my wife and I wanted to look around at the trucks a while and decide. While looking I found the truck that I was wanting in the first place priced m.s.r.p of $47,584 on the window. I found the salesman and asked him about it. He told me that there was no way they could honor the price that priced me. They have added parts to the truck that made the price go up. I told him that was false advertisement. He said that they couldn't help what chevy had advertised. I asked on the price because it was a beautiful truck and I was willing to go up some to get it. They wanted $60,500. I can see a little difference in price but $13,000. I got pretty angry. This was blatant False Advertising to get customers on the lot by advertising a $60,000 truck for $47,000. Not just advertising, but still having the M.S.R.P as $47,000. And Then telling me that they didn't have it so they didn't have to honor their agreement to me. There is no way that dealers should get away with dirty tactics like this. If there is anything I can do about this I would gladly take some advice.

You can report your experience to the FTC at The details you give will go into a database that law enforcement uses for investigations.

You can also talk with your state Attorney General’s office.

Complaints I contacted Mac Churchill Acura on 09/19/2016 about purchasing a 2008 Chrysler 300 when I called an employee name Sarah the phone.
When she answered the phone I asked to speak to a used car salesman she say no one was available at the time. Then she asked how can she helped me I told her I was looking for a 300 Chrysler I gave her the stock number and the Pacific color which was black and had black rims I asked her if they had that car she said let me check yes the car is still available you can come out I guarantee we have the car.
I said I'm on my way out. I said let's make sure because I live in Dallas and I'm only interested in that pacific car she guaranteed they had it.
When I get to the dealership a Salesman name Duong ask me if I was working with anyone I said I had contacted Sarah he said I can help you I told him what part I was looking at far he goes get a visitor's log sheet for us to fill out then he goes and check to see if he has the car when he gets back he tells me when you don't have the car it's been sold so I was livid because I explained to her I was only interested and that car so we go back and forth for a minute then the sales manager comes out and I had to step away he explains to Christopher that's not a good car that he can get him in a new charger so we filled out the credit app and I. Received a phone call which I had to leave I told him go ahead and run the credit and we will be back tomorrow to get a car if he is approved that no no no don't leave we can get him in a car can you stay here we promise we'll get you some in a car and we can not get you in a car we will give you a ride home I said no no we need to come back tomorrow no we promised a ride I'll answer car we promise we will get you in something nice like a charger so my son Christopher decides to stay they could not get him approved for the charger they wanted him to buy a Ford Focus. Because he refused to buy the Ford Focus they told him no we not going to give you a ride home it was 830 at night I had to drive all the way back to Fort Worth just too pick up my son then when I get there he is talking to another guy white guy with a scar on his eye so I asked him what happened what what happened to you bringing him home we're not going to give him a ride home we got him in a Ford Focus I said he don't want to buy a Ford Focus he came in here to buy a Chrysler 300 and your manager said he could get him into a charger a Dodge Charger I said you know you're wrong for that I said I will be calling your corporate manager he going to say I own this place and you need to lower your voice I've got him in the car and he needs to purchase it on he can find his own way home.
So I got upset and when I asked him for a business card with his name on it so I can file a complaint or I'll give you a business card he walked me to the door and never gave me the card and then he slammed the door in my face and lock the door.
I find being very unprofessional and I will never do business with them ever again this is the second time they have lied about a a car the first time was 09/05/2016 when I went to the dealership to look at a Cadillac and they took pictures of another car and posted it in the air when I got there the car was not even the same car. They are very cunning and deceitful if something is not done about this I will contact the federal government and file a complaint because that is unfair practice.
You can not force anyone. To purchase a car that you want. That is against the law and it's bullying if they even make the mistake of calling my phone on my son's phone I will file solicitation and harassment.

You can file a complaint and share this information with law enforcement.

Please report what happened to the Federal Trade Commission  your state Attorney General’s office.

May 4, 2016 FERMAN CHRYSLER JEEP DODGE RAM OF NEW PORT RICHEY advertised online 2017 JEEP WRANGLER UNLIMITED SPORT 4X4 SUV - FERMAN PRICE $29,220.00. After communicating with two (2) online Customer Service EXPERTS confirming the information advertised to be correct (price and that the vehicle pictured was actually the vehicle and that vehicle was on the lot), I contacted Ferman NPR directly, twice. David Lee, Sales Manager assured me the information was correct. I "locked in today's eprice" and made an appointment to test drive that day. I gave them my contact information and asked that they notify me if something changes regarding the vehicle (i.e. they sell it before we got there). We drove one hour to fulfill our appointment. I had my print out in hand. Upon arrival, Ken, immediately informed us that there was an "internet error" on the price and he "obviously could not sell us that vehicle for the advertised price, because they had added so much to the vehicle"; mind you the sales manager and the on-line experts had assured me that the picture was in fact the same vehicle for the advertised price. BUT....he really "wanted to earn our business and he had several other vehicles in that price range"..... The dealership had four (4) opportunities (phone calls from me) to correct the information that was advertised, but failed to. To say that we were aggravated/disappointed it putting it mildly. Typical "bait and switch".....lesson learned.....(sadly).... Ken (salesperson) went on to state that they do not have control over the internet advertising ...????.... say what???? Then who does?

You can file a complaint and share the details about all this with law enforcement. Please report what happened to the Federal Trade Commission  your state Attorney General’s office.

I'm wondering where I stand? I bought a new 2018 RV once I received the registration Iv found it is actually a 2017. Any one can clearly see it seems to have severe hail damage from half way to the top on both sides, and it had a leak when I got it you can even see where they tried to fix it with caulking they have fixed leaks

Read the documents you signed when you bought the vehicle. If there are differences between what you expected and what you received, you could return to the dealership and talk with the manager. The Federal Trade Commission’s (FTC) Used Car Rule requires dealers to display a Buyers Guide in every used car they offer for sale, and to give it to buyers after the sale.

Keep copies of your paperwork. If you can't get a resolution that you want, you can contact your state Attorney General and report to the Federal Trade Commission at

I just went through a situation where the Internet price was all of sudden an error. Autolenders on NJ doesn't want to honor the price yet they stated they have no particular policy on advertising errors. And none stated in the ad. What a disgrace.

you state "The fact is, and the law states, if a dealer advertises discounts or prices, the ads must clearly explain how a buyer may qualify for them." but could you refer me to the actual federal law that says so?
thank you!

Leave a Comment