One way to judge a website’s privacy practices is to see if has been certified by an independent organization. Privacy seals and certifications are useful because it is difficult for regular computer users to verify how sites use their information.
Today, the FTC announced a settlement with TRUSTe, which advertises itself as “the #1 privacy brand.” The FTC alleged TRUSTe misled consumers when the company claimed it did an annual compliance checks on all sites that earned its “TRUSTe Certified Privacy Seals,” although it didn’t check more than 1,000 times over a six-year stretch