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Lord & Taylor’s fashion faux posts

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It’s fun to check out fashion trendsetters’ styles on social media. What’s the “must-have” item this spring? How did they accessorize a piece? And all that jazz.

You know what’s not so fun? A large national retailer like Lord & Taylor deceiving people.

According to the FTC’s recent complaint, Lord & Taylor paid 50 fashion trendsetters thousands of dollars to promote their Design Lab Paisley Asymmetrical Dress on Instagram as part of an ad campaign. What people who followed these fashion influencers on Instagram saw were photos and posts about how fabulous the dress was. What they didn’t see was any mention that Lord & Taylor had paid these people to promote it.

That wasn’t all, the FTC says. Lord & Taylor also paid Nylon, an online fashion magazine, to post an article and an Instagram post about the season’s “must-have” item — you guessed it, Lord & Taylor’s Design Lab dress. But again, there were no disclosures saying it was paid advertising. So while it looked like the magazine was giving an independent, fashion-forward recommendation about this dress, it was actually an ad in disguise. That’s deceptive, says the FTC.

Example of Instagram post from Lord & Taylor’s ad campaign

Example of Instagram post from Lord & Taylor’s ad campaign

Companies shouldn’t make it confusing for you to distinguish between objective opinions and paid ads. Moving forward, Lord & Taylor must make sure there’s a clear disclosure when they pay someone to endorse their products.

Why should it matter to you? Well, if someone was paid to promote a product, their opinion may have been influenced. Look to see if there’s a disclosure on social media posts and online articles. If it’s there, it should be easy to notice. Here are some examples of disclosures you might see: #ad, #paid ad, advertisement, paid advertisement, or some variation of these.

Check out our short video for more on evaluating online recommendations:

Tagged with: advertising, review, shopping
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Money & Credit


Isn't Lord and Taylor part of Macy's?

It doesn't matter whether it is paid ad or not. People have a choice to buy or not to by. They don't have to follow or choose what they see. Most of their fashion trends are very unattractive anyway. This is my opinon

So why not close down the internet and telephone service as eople all over the world spend money for charges on telephone and Broadband service that is not inservice as the internet runs on a speed of 200 GBHZ per second and thats nothing as broadband speed runs at 400;4 GBHZ per second so there for closedown every telephone and internet service world wide over and see how much money the world ecomony makes aer that and se ho many bank frauds there are after that too as i have lost over $NZD100 million dollars in bank fraud in DUNEDIN alone

If this is an illegal practice than the FTC should look at every single Trade Association Magazine out there, because this practice happens so rampantly it is almost daily and in every issue for most Trade Associations! This issue is the main reason that I do NOT read a lot of trade association & Industry specific "magazines"!! News, yes, but "write ups" and 'magazines', No! For Ex: "the locksmith ledger" (specific to the security industry and yup, locksmiths) their "articles", are almost (I'm not sure the word "almost" should even be used versus just the word "all"), all products or whatever being highlighted in their "articles" are paid placements no just write ups! The way those write ups come arcoss to their members makes it look like just a highlight /write up about a product or company, and not what it is, an in deepth advertisement this completely bias and skewed (advertising) towards the subject being discussed. I know I just mentioned one Trade Association Magazine; however I have seen this over and over, regardless of the Trade Industry! And I read a wide variety of trade and industry specific news/websites/and magazines (until I see that they are just published collections of advertisingg articles, then I stop) for infustries ranging from I.T., Banking/Finance, Real Estate, Facilities Mgmt., Hospitality, Trade Show Exhibiting, Event Coordination, etc. The publishing practice of publishinh what looks like an "article", but in actuality is a "paid advertisement" that was MADE to Look & Read like an article, had become so RAMPANT, that I simply "assume" that every single article published by a Trade or Industry specific magazine, be it written about a specific "person/executive" or "product", is an ADVERISEMENT for whatever brand and/or company discussed. Simply, because THAT is how prevalent they are and how difficult it is to tell the difference between the "PAID AD/WRITE UP" versus a real non-paid or 'sponsored' article, (the later type being almost extinct/non-existent.)

If you spot an ad that you think is deceptive you can report it to the FTC at

Mi name is Luca Martinelli and i'm an italian journalist; I would like to have an interveiw with you on those issues. Luca

Please contact the FTC's Office of Public Affairs
Telephone: (202) 326-2180

A lot of fashion bloggers engage in this activity and it is quite rampant. In fact I know of authors on Huffington Post that also endorse products in return for money. Can these type of things also be reported?

The FTC's complaint against Lord & Taylor said that the company paid people to promote a product, but those people didn't mention they were being paid. The FTC said that was deceptive.

If you spot something that looks deceptive, you can report it to the FTC at

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