FTC: House wrap claims are hot air

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Whether you live in Bangor, Maine, or Bakersfield, California, your home will be more comfortable and energy efficient with the right insulation. Insulation helps lower the cost of heating and cooling your home.

Insulation comes with an R-Value. The "R" means resistance to heat flow. The higher the R-value, the greater the insulating power.

House wrap is designed to keep rain outside exterior walls but allow water vapor from inside the house to escape. Like insulation, it may be added as a layer inside external walls.

Pittsburgh-based manufacturer, Innovative Designs, Inc. (IDI), claims its Insultex House Wrap is “THE ONLY HOUSE WRAP WITH AN R-VALUE” and saves people money on their home energy and building costs when compared with other house wraps. Not necessarily, says the FTC.

According to the FTC, IDI claims its thinner, less-expensive, house wrap has an insulation value of R-3 and its thicker, more expensive product has an R-6 value, and that its advertised R-values are based on valid scientific testing. The FTC begs to differ, and charged IDI with failing to substantiate its claims that the insulation value of Insultex House Wrap saves people money. In fact, the FTC alleges that the R-value of both products is substantially less than one, and the test results and a certificate touted by the company are flawed and invalid. The bottom-line: The R-value for IDI’s Insultex House Wrap is not what they say, and they don’t have testing to back up their claims.

IDI’s wrap cost anywhere from 45-cents to 56-cents per square foot at retail, while other widely available house wraps that do not make R-value claims ran anywhere from 6-cents to 24-cents per square foot. So the FTC says people who purchased IDI’s product were hit with a double whammy: Not only did they pay a premium price for the house wrap, but if they used Insultex instead of insulation they could have higher than expected energy costs.

To help you get the most for your insulation dollar, read Home Insulation: It’s All About the R-Value. For more tips, visit Saving Energy at Home.


Blog Topics: 
Homes & Mortgages


thank you

hello,As a blogar i like ftc house wrap business.

Does this prevent sick house syndrome?

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