Attention Women Over 40: Claims may slim your wallet, not your waist
Weight gain and stubborn belly fat: the bane of many middle-aged women. But what if there were a clinically-proven supplement that could help you lose substantial weight, reduce that pouch, and increase your metabolism? Well, one company claimed that’s just what they were offering. Only one problem, says the FTC: the company doesn’t have the evidence to support its claims.
The FTC alleges that Lunada Biomedical, Inc. used unsubstantiated claims, deceptive 30-day “risk-free” trial offers, and misleading endorsements to market Amberen to women over 40 for relief of the symptoms of menopause and perimenopause, especially weight gain.
Here’s an excerpt from a radio pitch:
“…Amberen, the revolutionary formula for women over 40 that balances hormones — naturally. The leading cause of weight gain over 40 is hormonal imbalance. Until you balance your hormones, losing weight can be practically impossible. But Amberen restores hormonal balance naturally, so the weight can just fall right off. Even that stubborn belly fat. Plus, Amberen eliminates other symptoms of hormonal aging, like hot flashes, night sweats, low libido, difficulty concentrating, and more.”
At a price of up to $149.97, plus shipping and handling, for a 90-day supply, the only slimming going on here was from consumers’ wallets.
The most effective way to lose weight is to eat fewer calories and exercise more. Claims that you’ll lose weight without changing your habits simply aren’t true.
If you’re looking for health and weight loss products, talk with your health care professional before you take any dietary supplement.
Visit our Health & Fitness page to learn how to evaluate weight loss and fitness claims before you buy products or services that claim to make it fast or easy to slim down or shape up.