Getting tracked online even after you try to stop it
To control this kind of targeted advertising, you might take steps like deleting cookies, limiting ads through your device settings, or downloading different ad networks’ opt-out cookies. But what if an advertising company kept tracking you anyway — despite the steps you took to control it?
That’s what happened with digital advertising company Turn, the FTC says. Today the FTC announced that Turn has agreed to settle charges it misled people about their ability to stop it from tracking them online and in mobile apps.
And what about the opt-out on Turn’s website? It turns out it only worked for browsers — not mobile apps. Turn has agreed to place clear disclosures about what information it collects and how to opt out on its website, and to respect device settings to opt out.
Read Online Tracking to learn how online tracking works, and what you can do about it.