No support for shapewear’s slimming claims
Imagine wearing an undergarment for eight hours a day for a month to slim inches off your hips and thighs and reduce the unsightly orange peel appearance of cellulite. Yeah, right. In your dreams. Yet, according to the FTC, that’s just what Norm Thompson Outfitters, Inc., and Wacoal America, Inc., claimed in advertising and marketing for their slimming shapewear.
Each company independently marketed lines of women’s undergarments impregnated with microencapsulated caffeine, retinol and other ingredients. The companies claimed these ingredients would be absorbed into the skin, where they would reduce the size of fat cells and improve skin tone, thereby slimming your hips and thighs and reducing the appearance of cellulite. Bottom line, the FTC says, neither company had adequate support for its claims.
Both companies have agreed to administrative orders barring them from making some weight loss claims for similar products and requiring them to have appropriate substantiation for other weight loss and cellulite reduction claims. Both companies also have agreed to make partial refunds to consumers who purchased the caffeinated garments. Norm Thompson will pay $230,000 in consumer redress, and Wacoal America will pay $1.3 million.
If you’re looking to shape up and slim down, learn how to evaluate claims for products and services before the sellers slim your wallet.