NutriMost Gets A Reality Check
Swimsuit season is around the corner! If you are looking for a diet gimmick to melt the pounds away, consider this reality check. It involves a case against a weight loss program that made false and unproven weight loss claims that cost people money.
The FTC settled with NutriMost LLC, a company that produces and promotes a weight loss plan called the NutriMost System. The company distributes the NutriMost System through its own weight loss centers, and licenses or franchises it to chiropractors and other licensed practitioners to sell out of their own practices.
Ads for NutriMost claimed that people would safely lose 20-40 pounds or more in 40 days. NutriMost said users would lose weight “faster, easier, better, and healthier than ever before” because the company created personalized weight loss formulas “more unique than a fingerprint.” But under the FTC’s settlement, NutriMost must stop making misleading and unsupported claims about its technology and supplements. These include the unproven claims that the NutriMost System enabled consumers to achieve permanent weight loss, targeted weight loss, and helped treat or cure diabetes, psoriasis, and other diseases.
Consumers who paid $1,895 for the system had to sign an agreement saying they couldn’t make negative comments or reviews. Although NutriMost used consumer testimonials in their ads, the FTC says many were false or misleading because they failed to disclose that only some people in the testimonials followed the actual NutriMost System. NutriMost also failed to disclose that other reviews came from NutriMost franchisees, their relatives or employees.