Time to Change gDiapers’ Product Claims
When you’re caring for a baby, diapers and wipes rank high on the list of essential products. And when a company advertises those products as biodegradable, compostable, or “eco-friendly,” it’s essential that those claims are accurate and truthful. Down to Earth Designs, Inc., which makes gDiapers, has settled Federal Trade Commission charges that the ‘green’ claims it made for its disposable diaper pants, liners and baby wipes were deceptive.
According to the FTC, gDiapers’ claims of biodegradability for some of its products failed to meet the legal requirement: If a company says its product or package is “biodegradable,” it should have proof that the product will completely break down and decompose into elements found in nature within a year after being put in the trash.
The FTC also said gDiapers’ claims of home compostability for its gRefills and gWipes were misleading: According to the complaint, the company failed to adequately disclose that you can’t safely home compost products that are soiled with solid waste.
For more about the definitions of various ‘green’ terms, read Shopping Green.