Did you know that alcohol companies have voluntary guidelines for where they place ads?
For example, alcohol companies agree that they will advertise on television programs and websites where at least 70% of the audience is comprised of people 21 and older, based on reliable data.
But do they really keep their promises?
Who doesn’t like a bargain? I know I do. And anytime I go to the beach on vacation, I head for the outlet malls. One-stop shopping for everything from clothes, shoes and handbags to housewares and home furnishings to luggage and more, with labels I know and trust. And at prices that can’t be beat.
The FTC’s Used Car Rule has been the law of the land since 1985. It requires used car dealers to post a Buyers Guide on cars they offer for sale. The Guide gives customers important warranty and other information to help them make an informed buying decision.
So when Abernathy Motor Company failed to display a single Buyers Guide on all of the used cars for sale at its Jonesboro, Arkansas location — even after the FTC warned the company about the violation — the agency said it’s time to pay the piper.
Assistant Director, Consumer & Business Education, FTC
At the FTC, we’ve been warning people away from foreign lottery scams for years. So when one of our colleagues recently got an official-looking mailer from Canada, titled “RE: PRIZE WINNING NOTIFICATION,” we turned to our own advice to check it out.
Have you ever gotten one of these calls? Someone says they’re with a government agency or the sheriff’s office and threatens that you’ll be sued or arrested if you don’t pay a supposed debt.
But really, the people contacting you are imposters looking to scare you into sending them money.
Some companies can be very sneaky these days. Especially when they buy lists of consumers’ phone numbers from companies that falsely claim those consumers have given written consent to get sales calls despite being on the National Do Not Call registry.
Attorney, Division of Privacy and Identity Protection
Most consumers know that creditors use information about them and their credit experiences – like the number and type of accounts they have, their bill paying history, and whether they pay their bills on time – to create a credit score, which helps predict how credit worthy they are. (And if they don’t, they can learn about credit scores at the FTC’s Consumer Center.) What most consumers don’t know is that data brokers offer companies scores for other purposes unrelated to credit – for example, for marketing, advertising, identity verification, and fraud prevention. Businesses use these scores to decide which transactions require further scrutiny, what offers and prices to offer certain consumers, and even in what order to answer a consumer’s customer service call.