Weight loss double-talk
Many people would give just about anything to eat like a Sumo wrestler, yet have the body of a tennis pro. And, unfortunately, many people have — given their money, that is — for pills and products falsely promising significant weight loss with little or no effort.
The FTC recently took action against a company for marketing, distributing and selling Double Shot, a dietary supplement that the company claims causes substantial weight loss without the need for changes in diet and exercise. Ads for Double Shot “guaranteed” people would “lose a minimum of 20 pounds per week,” even though the company did no research or analysis to support these claims. The ads explicitly say Double Shot’s two different pills would “do all the work,” — the blue pill “tracking down and eliminating” existing fat with the red pill “reducing up to 90 percent” of calories users take in.
If you find yourself trusting ads that imply you can have your cake, eat two more — and still lose weight — do a gut check. Any claims of quick, easy and permanent weight loss without changing your habits just aren’t true, and some products could even hurt your health. Experts say modifying your diet and exercising more are the keys to successful weight loss.
And have fun finding out how much you really know about safe and effective weight loss by playing the FTC’s new Weight Loss Challenge game.