A weight loss fad “As Seen on TV”
Have you heard about green coffee bean extract? You might have seen seemingly trustworthy celebrities touting these “magic” weight loss pills on TV. Or maybe you saw ads online or displays in stores promoting green coffee bean extract — “As Seen on TV.” But if you spend your money on a product that promises miraculous weight loss without diet or exercise, the only thing you’ll lose is your money.
The FTC recently settled a case against marketer Lindsey Duncan, alleging he and his companies deceived people by promising they could “drop pounds” fast without diet or exercise — just by using their green coffee extract products.
According to the FTC, Lindsey Duncan appeared on talk shows — like The Dr. Oz Show and The View — as a seemingly independent expert talking about the weight loss benefits of green coffee bean extract. But the FTC says the claims weren’t backed up by proper science, and he used his appearances to promote his products.
Duncan and his companies used his appearance on The Dr. Oz Show to launch a marketing campaign that racked up millions of dollars. Under the settlement, they’ve agreed to give up $9 million of ill-gotten gains. And they can’t make claims about the health benefits or effectiveness of any dietary supplements unless they have the science to back them up.
If you’re looking to get into better shape, skip the fads. Claims that a product will make you lose weight without worrying about your diet or exercise just aren’t true. The best way to lose weight is to eat fewer calories and be more active. For most people, a reasonable goal is to lose about a pound a week. That means cutting around 500 calories a day from your diet, eating nutritious foods, and exercising regularly. Play the FTC’s Weight Loss Challenge game to learn more about safe and effective weight loss.