When fake fur is real
Do you have faux fur on your holiday wish list – maybe a jacket, hat or throw? It turns out that some faux fur is actually real fur, but manufacturers and retailers say it’s fake. And misleading people is against the law.
Both the federal Fur Act and the FTC’s Fur Rule (yes, there’s a Fur Act and a Fur Rule) say that companies have to give shoppers accurate information about what they’re buying – whether in a store, online, or in advertising. And, if it’s a real fur product, the law says it has to be labeled with the type of animal and the country where the fur comes from.
As you’re shopping, here are some ways make sure you’re getting the kind of fur – real or faux – that you’re after:
- Don’t go by feel and color alone. Some fake fur is actually softer than some real fur. Also, fake fur can be dyed.
- Separate the fur and look at the base. Fake fur usually has a mesh or threaded backing, while real fur usually is on a backing of skin or leather.
- Look at the tips of the hairs. Unless they’ve been sheared or cut, the tips of animal fur taper to a fine point – like a sewing needle or sharpened pencil. The tips of faux fur don’t taper.
Do you think you’ve spotted a company selling real fur as fake? Report it to the FTC. Your complaints help the FTC and other law enforcement agencies put an end to unfair and misleading business practices.