When your phone speaks volumes
People share information about themselves every day by using store loyalty cards, internet search engines, social networking sites, and online coupons. Many people — like the character in this video — decide that the benefits of these services are worth sharing some personal information with businesses, ad networks, and others.
But what if you shared information simply by walking through your local mall with your phone? What if businesses used your phone’s Wi-Fi signal to track your movements through their stores? And what if they did it without your knowledge or okay? The FTC plans to raise those questions in a seminar on Mobile Device Tracking on February 19, 2014. It’s the first event of our Spring Privacy Series.
We’re bringing together experts from technology companies and retailers, as well as consumer advocates and researchers to talk over topics like:
- What kinds of mobile device tracking are companies using now? How do they work? How might they be used in the future?
- Mobile device tracking vs. online tracking: Compare and contrast.
- What kinds of information are retailers getting from mobile device tracking? How are they using it?
- What are the privacy and security risks? How anonymous is this kind of tracking? What choices do consumers have?
The seminar is 10 am - noon Eastern Time at the FTC’s Conference Center, 601 New Jersey Avenue, N.W., in Washington, DC. If you can’t attend in person, watch the webcast. We’ll post a link on the event page that morning.