When your phone speaks volumes

People share information about themselves every day by using store loyalty cards, internet search engines, social networking sites, and online coupons. Many people — like the character in this video — decide that the benefits of these services are worth sharing some personal information with businesses, ad networks, and others.

But what if you shared information simply by walking through your local mall with your phone? What if businesses used your phone’s Wi-Fi signal to track your movements through their stores? And what if they did it without your knowledge or okay? The FTC plans to raise those questions in a seminar on Mobile Device Tracking on February 19, 2014. It’s the first event of our Spring Privacy Series

We’re bringing together experts from technology companies and retailers, as well as consumer advocates and researchers to talk over topics like:

  • What kinds of mobile device tracking are companies using now? How do they work? How might they be used in the future?Mobile Tracking Logo
  • Mobile device tracking vs. online tracking: Compare and contrast.
  • What kinds of information are retailers getting from mobile device tracking? How are they using it?
  • What are the privacy and security risks? How anonymous is this kind of tracking? What choices do consumers have?

The seminar is 10 am - noon Eastern Time at the FTC’s Conference Center, 601 New Jersey Avenue, N.W., in Washington, DC.  If you can’t attend in person, watch the webcast. We’ll post a link on the event page that morning.

Blog Topics: 
Privacy & Identity

Comments

Good heard something like that on the news.

This is a huge problem. My personal information and identity has been stolen and it has been used in the Google market and I found who was using my personal information. Police do nothing and the thief has made life threats against me. Because I now know it is him.

If you believe you've been a victim of identity theft there are steps you can take to protect yourself. Visit the FTC's identity theft page for information. You can use the Identity Theft Victims' Complaint and Affidavit to file a report with law enforcement.

Harvesting of information on consumer behavior has its pro's and con's. The decision to share this information (or not to) needs to be the choice of the consumer to opt-in or opt-out. Similar to requiring the ability to unsubscribe to an email. The choice to opt-in should be required at the door, and not assumed it is ok.

I DO NOT CARE TO BE SHARED OR SOLD , I FEEL LIKE DROPPING OFF THE FACE OF THE EARTH BECAUSE OF THIS .IT'S SAD WE MAY HAVE TO ALL RESORT TO BEING RECLUSE . LIKE CAVE MEN . STOP THEM PLEASE .

Is there an archive of this webinar? I missed it :(

Has anyone one had multiple calls from SR CRIME WATCH? They call everyday several times.

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