Tag: advertising

When an ad suggests a product can improve your memory in 90 days, you might be tempted to buy it. But, if solid science doesn’t back these claims, forget about it.

The FTC and the New York Attorney General’s Office sued the marketers of...

The Federal Trade Commission recently held “The Changing Consumer Demographics” workshop to examine demographic shifts. As the U.S. population ages and gets more diverse, consumer protection strategies must evolve to make sure we’re protecting...

Do you have faux fur on your holiday wish list – maybe a jacket, hat or throw? It turns out that some faux fur is actually real fur, but manufacturers and retailers say it’s fake. And misleading people is against the law.

Both the federal...

How do you feel about being tracked online? Maybe you’re ok with cookies that let websites remember your preferences — like what’s in your shopping cart — from visit-to-visit or across different devices. But how about companies that use cookies...

Misleading ads can sound pretty plausible; learn how to sort out fact from a fib.

Apps can add convenience to your daily routine, keep you organized, and help you learn something new — but only if they provide accurate information. If you’re planning to use an app to monitor health conditions — like your blood pressure — talk...

Buying a car can be exciting, but what if there are strings attached? Some buyers told us that they financed a car through a dealership, signed a contract, and drove the car home, only to be told that the financing didn't go through and they had...

Are you getting calls or emails from a company you’ve never heard of? Wondering how they got your name or number — or how they know what you’re interested in? The reason might be lead generation. Here’s what you need to know.

What’s lead...

The best things in life are free … or are they? Not when a “free” trial ends up costing you money. That’s what happened to many people who signed up for “free” samples from NutraClick, according to the FTC’s latest case.

NutraClick sells...

You’ve seen the ads — car dealers hyping big discounts, low prices and low monthly payments, and great financing deals.

Ads about good deals on cars? Not a problem. Leaving out important details about how you qualify for those deals? That’...

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