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Advertisers don't just shove things into ads. They study what people like and then try to design an approach that will appeal to their target audience. When it comes to what goes into an ad, advertisers have a long list of techniques to choose...

Try it out

Here's an ad that's taken apart, and one to take apart, or deconstruct, on your own.

Who's responsible for the ad? Look for the logo, which is the symbol representing the brand. When you find it, ask yourself what you know...

You want to buy products that are good for the environment. But is grabbing the tree-covered package the way to do it? Take this quiz to test your “green” smarts:

A product says it’s biodegradable. That should mean:it will completely break...

Springtime: For us here at FTC headquarters, it means warm weather, cherry blossoms on the National Mall, and the publication of the agency’s Annual Highlights. Take a look at our highlights for the past year, presented in an interactive format,...

Sherwin-Williams and PPG Architectural Finishes have settled FTC charges that they misled people into thinking the paints they sold didn’t contain VOCs — compounds that can hurt the environment and your health. The companies will stop claiming...

Let me guess… one of your resolutions is to lose weight this year. And, sure, there are products that claim they can help you shed the weight. But an FTC case reveals some weight-loss claims are hard to swallow.

Got a minute? Get the...

If you’re looking for a mortgage to buy a home or refinance an existing loan, you may see or hear ads with offers of low rates or payments. Whether you see them on the Internet, on television or in the paper, or whether they come by fax or mail,...

Advertising is a way to send messages to an audience. The message could be to buy a product, support a cause, or think favorably about something. Being aware of the ad's message can help you be a more informed consumer. Visit Admongo.gov to find...

Behind every ad there is someone who wants you to take a specific action. Companies often advertise their products and services to influence you to do, think, or buy something. It's important to know who the messenger is, what they want you to do...

Admongo shows kids how to identify ads, as well as advertising methods and techniques. Using Admongo and its supplemental materials gives your students the tools to become more thoughtful consumers of media and products.

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