Prevagen’s fishy brainpower claims

When an ad suggests a product can improve your memory in 90 days, you might be tempted to buy it. But, if solid science doesn’t back these claims, forget about it.

The FTC and the New York Attorney General’s Office sued the marketers of Prevagen  for allegedly making false claims that the dietary supplement can improve memory loss and support brain health in older adults. Marketers say Prevagen’s active ingredient — derived from a species of jellyfish — can get rid of excess calcium that builds up in the brain as we age. The TV ads for Prevagen even tout a clinical study and featured dramatic charts.

But according to the FTC, that study actually found that Prevagen didn’t impact brain function as advertised, and the company doesn’t have evidence to back up its claims for memory or other cognitive benefits.

Prevagen’s ongoing and widespread marketing campaign includes national television and radio ads, infomercials on major networks, and ads in magazines, websites and social media. Marketers also promote Prevagen at health food centers and health expos nationwide. As a result, estimated gross revenues for Prevagen are roughly $165 million – the amount the FTC is seeking to return to people who bought the product.

If you remember nothing else, be skeptical about buying a product claiming to do the phenomenal. And report it to the FTC if you pay for a product that promises, but fails, to deliver miraculous results.

Blog Topics: 
Health & Fitness

Comments

Placebo effect - at least a certain percentage using this product may achieve the objectives touted by the advertising. This phenomenon is now becoming a study in itself. Researchers, doctors, and patients can't explain it away. Mind over matter? We'll see...

I smell a class action "something". What if there is the usual class action lawsuit, what would be the potential criteria for joining? This company and its affiliates thought "they could fool all the people all the time." Not realizing, "it's done of the people some of the time." Couldn't stop when they were ahead. Now they have to cough up everything to the amount of "roughly $165 million." Ouch!

It is better to learn more in recent ad's that misguide people to differ unknown product/s to earn easy money therefore we must take utmost preventive steps before buying these products.

The saddest thing is seeing this advertisement with an elderly person with memory problems that wants to buy it. Anyone who's cares for memory loss patients, know this produce is false hope. Shame on them.

Has there been any actual test proofs of their claim?

Tried this stuff for a couple months and thought it worked but when the price jumped from $29.95 a bottle to $39.95 for same size bottle, I decided to think again. That was 2 to 3months past. Finally I decided the return I received was far less than the price. I really can't say this OTC
Item did anything for me at all. I think I was "taken", as my wallet got thinner and I got a headache from Pravegen.

I have a family member that almost got taken by a slick advertisement for a pill that would improve her memory function. She's under a doctor's care and has been given a pharmaceutical which has helped a little, but there isn't a cure for age-related dementia. The company had charged her $160 for a 6 months supply. When I asked for a refund, they suggested we keep it for half price. I countered with no, you provide a full refund now and free shipping or I report you to the Federal Trade Commission. They refunded her money.

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