Tag: behavioral advertising

Your mobile phone sets your home alarm system. Your tablet schedules the DVR in your bedroom TV. Your smart watch sends your blood pressure levels to your physician. Every day more and more consumer devices communicate with each other over the...

Advertising is a way to send messages to an audience. The message could be to buy a product, support a cause, or think favorably about something. Being aware of the ad's message can help you be a more informed consumer. Visit Admongo.gov to find...

From using a savings card at your local grocery store to exploring a social networking app on your phone, many everyday activities allow businesses access to information about your habits, tastes and activities. But where does that information go...

Behind every ad there is someone who wants you to take a specific action. Companies often advertise their products and services to influence you to do, think, or buy something. It's important to know who the messenger is, what they want you to do...

Admongo shows kids how to identify ads, as well as advertising methods and techniques. Using Admongo and its supplemental materials gives your students the tools to become more thoughtful consumers of media and products.

Advertisers use many techniques to reach their audiences. Admongo shows you how to identify those techniques so you will be more aware of how you're being influenced to do, think, or buy something.

Ads contain messages asking you to do something — like buy a product or service. Admongo shows you how to identify those messages and think critically about the action the ad wants you to take.

Get ready for your "aducation" with Haze! He will walk you through Admongo. Meet the challenge to find all the ads, determine who created them, and understand the actions the ads want you to take.

Having an "aducation" means understanding the true messages behind advertising. Admongo teaches this to kids in a way that's fun, interactive and helps them become more thoughtful consumers. Use Admongo in the classroom or at home with teaching...

Advertising is everywhere — online, on billboards, television…pretty much any place where we get information. Knowing how to identify advertising and understand its messages helps young people become more informed, discerning consumers. Admongo....