Level 3: Planadtarium

In this level, your task is to LEARN HOW ADVERTISERS TARGET THEIR ADS. Targeting means figuring out what types of people might buy a product, making an ad those people will probably like, and then putting the ad where they will probably see it. But how do advertisers make sure their ads reach and appeal to the "right" audience? Continue on to find out. Get aducated!


Explore the entire level, or jump ahead to a specific area: What follows are clickable links that take the user direct to a particular area

Admosphere Image

Level 3: Area 1

The Admosphere

Learn to zero in on your target audience.

You enter a spherical room that’s nearly 10 stories tall and filled with pinpoints of light. It's a weird-looking place, that's for sure, but the strangest thing about it is that there's no gravity. You're in the admosphere, where you will learn about "target audiences."

Advertisers aim their ads at certain people: their "target audience." Each ad is designed to appeal to a target audience. Look at the two ads below. Both are for the same snowboard, but the ads were designed to appeal to different audiences. The ad targeting boys shows the board in action and focuses on performance. The ad targeting girls associates the board with the great outdoors and being popular. Those are the attributes the advertiser thinks each target audience cares most about.

Video of several boys doing exciting tricks and jumps on their snowboards. Fast-paced rock music plays.

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Image of a magazine ad showing two girls on a sunny, snowy mountainside with their faces toward the sun and their boards resting at their sides.
Image of a magazine ad showing two girls on a sunny, snowy mountainside with their faces toward the sun and their boards resting at their sides.

Advertisers do research to find out what their target audience likes and doesn't. They talk to them, give them surveys and polls, ask them questions, and try out ideas

Ad-edllites

Check out these 3 ad-ellites. Each one represents a type of person who might be the target for an ad. Let's find out more about each type of person:

Check out these 3 ad-ellites. Each one represents a type of person who might be the target for an ad. Let's find out more about each type of person. Three Satellites
The same images can mean different things to different audiences.

Challenge 1: Social Boy

This ad-ellite represents an "Social Boy" who is 10 years old. Boys like this:

Cartoon image of a boy dressed in khaki pants and a polo shirt with an apple and a guitar. This ad-ellite represents an 'Social Boy' who is 10 years old. Boys like this: eat on the run, are members of bands and must look sharp. Take the quiz below keeping in mind what you've just learned.
State of what art? This could mean anything

Choose the ads that could be targeted to boys like this. What 3 products might you include?

Image of Toothbrush from Zaano end-cap display
  • Yes
  • No
  • The correct answer is No
Important, but not appealing
Image of Zed Clothing kids
  • Yes
  • No
  • The correct answer is Yes
Hanging with fashionable hip friends
Image of dancing silhouettes from American Audition poster
  • Yes
  • No
  • The correct answer is Yes
Bust a move
Image of Fast Chef Meal Apple Dunkers
  • Yes
  • No
  • The correct answer is Yes
A fast snack for a guy on the go
Image of Celestia backpacks
  • Yes
  • No
  • The correct answer is No
School's cool, but the bag's bland
Correct!
Incorrect - see above for the right answer.

Challenge 2: Energetic Girl

This ad-ellite represents an "Energetic Girl" who is 10 years old. Girls like this:

Cartoon image of a girl wearing athletic clothes with several accessories: binoculars and headphones. This ad-ellite represents an 'Energetic Girl' who is 10 years old. Girls like this look for adventure, are game-obsessed and are all about being active. Take the quiz below keeping in mind what you've just learned.
Important, but not appealing
Ads have to change with the times to stay relevant. Think outside the box.

Choose the ads that could be targeted to girls like this. What 3 products might you include?

Image of Tender Teddys bag
  • Yes
  • No
  • The correct answer is Yes
Frills are not her thing
Image of Cleanology bottle
  • Yes
  • No
  • The correct answer is Yes
Not a priority
Image of Scuba boy from Celestia bus wrap
  • Yes
  • No
  • The correct answer is Yes
Worships new experiences
Image of Delish bits advergame
  • Yes
  • No
  • The correct answer is No
Plays to win
Image of Summit Soda biker
  • Yes
  • No
  • The correct answer is No
Radical and athletic
Correct!
Incorrect - see above for the right answer.

Challenge 3: Busy Mom

This ad-ellite represents an "Busy Mom." Moms like this:

Cartoon image of a busy mom with several accessories: a silly hat, an apron stocked with healthy dinner ingredients, and a cell phone. This ad-ellite represents an 'Busy Mom.' Moms like this keep the family healthy, are always rusing and are the family communication center. Take the quiz below keeping in mind what you've just learned.

Choose the ads that could be targeted to moms like this. What 3 products might you include?

Image of Zaano's Quest game
  • Yes
  • No
  • The correct answer is Yes
Real life is enough of an adventure
Image of phone from Talk Anywhere billboard
  • Yes
  • No
  • The correct answer is Yes
Needs to keep up with her kids
Image of 'Have You Played Today?' billboard
  • Yes
  • No
  • The correct answer is Yes
Being active while being together
Image of Destroyer Deodorant web ad
  • Yes
  • No
  • The correct answer is No
Not that much of a kid at heart - and not a boy, besides
Image of Darrell Yell with his teammates
  • Yes
  • No
  • The correct answer is Yes
Helping kids be their best
Correct!
Incorrect - see above for the right answer.
The correct answer is No, Yes, Yes, No, Yes