Level 1: Area 2

Challenge 4: Summit Soda Television Commercial

“Ad” is just another word for “commercial.” Ads can be seen on TV and online, too – and no matter where you see them, their job is the same.

Video of a mountain biker who takes a gulp of Summit Soda and goes from a slow-motion climb to a fast-paced ride. Techno music plays.

Get Adobe Flash player

What is this ad saying (and do you believe it)?

  • Ride a bike; it's a healthy activity or
  • Be sure to wear a helmet; it’s saferor
  • Summit Soda will give you more energy
Correct!
Incorrect - see above for the right answer.
The correct answer is 'Summit Soda will give you more energy'

Challenge 5: Mix Master Mp3 Player Advertorial

This looks just like a magazine article. But it’s actually a clever ad. It’s called an advertorial – a word that combines “advertising” and “editorial.”

Image of a two-page magazine spread for Mixmaster music products that features pop star Raquel and several items – including makeup and headphones – said to be her favorites. The word, 'Advertisement' is at the top of each page in very small type.
Ads like this are supposed to tell you they’re ads. If you’re not sure it’s an ad, look carefully.
Zoomed in image of two=page magazine spread.

What do you think this is an ad for?

  • Lip gloss or
  • Headphonesor
  • Both of the above
Correct!
Incorrect - see above for the right answer.
The correct answer is 'All of the above'

Fast Chef Newspaper Insert

This ad is inserted into the newspaper…so it’s called an insert.

Image of a newspaper insert featuring an offer of game cards and cheat codes for the Zaano “Jungle Mysteries” video game with a Fast Chef Smile Meal - while supplies last.
Call Out two
Image of a newspaper insert featuring an offer of game cards and cheat codes for the Zaano “Jungle Mysteries” video game with a Fast Chef Smile Meal - while supplies last.

Celestia Backpack Logo

Logos are signs and symbols that represent a company. Logos on your clothes and other things you carry around can turn you into a walking ad.

Image of a backpack featuring the Celestia logo: a wand trailing a stream of stars.
You might feel connected to a particular brand. That's because the company has done a good job of telling you, and others, what it stands for. How do companies do this? ADVERTISING.

Ourface Social Network Profile

Ads on sites where you meet and chat with friends – like Ourface – often seem to be for things you like. That's not an accident. They're posted based on information you’ve told the site: your age, your gender, your hometown, your hobbies...

Image of a computer screen displaying an ad for the jokes4u 'Joke-a-Day' message service alongside a boy’s profile page on ourface.som, a social networking site.
Here are the ads you might see on ourface.som, a social network. The types of ads that appear are picked based on the person who is logged in to ourface and what things they might like. This is called targeting: aiming ads at a certain audience.
Image of a computer screen displaying an ad for the jokes4u 'Joke-a-Day' message service alongside a boy’s profile page on ourface.som, a social networking site.